Hello, we are Dan & Alex.

We are proud to be the second generation of family behind the company Start Bio Solutions.

pet urine stain remover about us

Our mission: For every Australian home to be a little more toxic free.

Start Bio Solutions was founded by Alex’s parents in the early 2000’s after seeing a lack of cleaning products for the pet industry when they were caring for their very beloved Border Collie whom became incontinent. In 2008, they decided to focus their attention on creating a stronger, more effective (and Australian made) product that offered an all-in-one solution to urine stains and odours that could be used across multiple industries. 

Since urineFREE was launched, we have proudly become Australia’s leading urine stain & odour remover with thousands of happy Australian customers.

Whilst competitor pet products offer different labels such as cat, kitten, dog & puppy, we knew urine is… well… urine! There is no difference between animal and human, and we wanted to offer our customers a product they could use in and around the household, and not just for their pet’s mishaps.

Having both been involved in the family business for years, we were so humbled to take the reigns and continue Alex’s parents’ mission of providing Australians with safe, non toxic and affordable cleaning solutions.

As a small family business we pride ourselves on delivering our customers with the best products on the market, but we believe we need to offer more than just that. Through our many years of experience we can offer a range of helpful resources, how to use instructions & videos, and helpful tips & articles.

To complement our range, in 2010 we launched the popular BackyardFRESH to help people with those pesky outdoor smells.

After feeling like we now had all your urine stains and odour problems covered, we started thinking of ways we could help prevent these stains from actually happening in the first place! So in 2016, protectME was founded — a safe, non toxic, eco-friendly fabric protector to stain proof your life!

As a family with 3 young kids (and one still toilet training) and pets (always toilet training), we understand how busy life can be and how you just want cleaning products that work and are safe to use around your loved ones and for the planet. We’ve done that research for you and we are very proud of our products. We know you will be too.

urinefree about cat

Our promise

As a family with 3 young kids (and one still toilet training) and pets (always toilet training), we understand how busy life can be and how you just want cleaning products that work and are safe to use around your loved ones and for the planet.

All-in-one product

urineFREE is a powerful urine stain AND smell remover. It works on all types of urine, whether pet or human — guaranteed to work or your money back! Our product is 20% more concentrated than other products, and contains a bacteria that eats up the uric acid crystals, which are the main culprit when it comes to urine smells and stains.

Money back guarantee

Trust a product tried and tested by thousands of happy customers. If you think urineFREE sounds too good to be true, read our reviews or contact our friendly customer service to ask questions.

If you’re not 100% happy with the product, we will give you your money back (guaranteed)!

Non-toxic & Eco

We are a conscious business because we care. We care about the environment and your health, so our products are non-toxic and safe to use around your family and pets. They are also eco-friendly, septic tank safe, and won’t hurt the planet. Because we also care about our animal friends, our products are vegan and cruelty free.

Less waste

We are committed to lowering our impact on the planet and reducing our plastic consumption. We offer savings on refill and larger containers, and a fully recyclable packaging, and we intend to keep improving.

Made in Australia

Support a local business! All our products are Australian made in our Melbourne warehouse by our small and very skilled team, with a few imported but mostly local ingredients. We are family owned and run business.

No allergens

Not only are our product non-toxic and eco-friendly, we have also created a specific “Fragrance Free” range for those sensitive to fragrances or with allergies. Our products have no allergy warnings so they’re ideal for allergy sufferers.

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